If you're one of the many Amazon Prime subscribers trying to score a hot deal, you might be finding yourself a tad (insert adjective here - frustrated, disappointed, ...relieved? :p ).

Users across the social media world are expressing their emotions in a variety of ways as deals were supposed to go live at 2 pm Central Time (3pm ET). Access via the web and the company's Amazon app to prime deals has been impossible for many, likely due to a surge of traffic from eager shoppers. Some users simply have been getting error messages, while others are getting a loop of the same "shop all deals" page when trying to access the Prime Day deals. The company has not released any formal statement on the issue as of the time publishing. As of the time of this post, it's been over a half hour of "Click refresh, see a new puppy".

Amazon App

Here's how social media is reacting to the outage: