A Grocery store in New York is taking notice that more and more men are  grocery shopping and they are quick to reward them  for their efforts.

They have set up an entire aisle appealing to all things most guys like, beer, cereal. chips etc. Ahhhh one stop shopping for the dudes.

Of course if said guy is shopping for the family he will have to venture off to the other aisles of the store too, but he may be pushing the cart with more of a spring in his step.

For more on details on this story click here