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Beyonce Shares New 2012 Ad Campaign

House of Dereon

Did you forget that Beyonce is a fashion designer with her own House of Dereon ready-to-wear line thanks to the Blue Ivy hoopla?

Well, the brand new mother is reminding us of her other creative endeavor by sharing a photo from the new House of Dereon Spring 2012 campaign, starring none other than Bey herself.

Bey is of course a hot mama, with her softly highlighted brown hair blown out all big and bold. She’s poured into a tight green corset-like top, with grommets and a zipper on the bodice. It’s chic but street, thanks to all that hardware.

We can’t stop staring at those stacks of wooden bangles. The look is entirely wearable.

A video of the line’s Spring collection also popped up online, boasting models wearing the clothes with a hip, urban street style vibe. The collection is a mix of bohemian and street.

The clothes are fun and full of feminine details when paired with statement accessories. There’s curve-hugging cuts and flattering silhouettes, and we especially like those adorable, warm-weather appropriate rompers. Bey employed multicultural models in the video, too.

View House of Dereon Spring 2012 Look Book

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