In the spirit of PSL (Pumpkin Spice Latte) season, Busch Light has decided to change its name to Busch Latte.

The marketing ploy was announced on Twitter yesterday asking followers to retweet if "this is the only Latte you’ll be drinking this fall."

It also looks like they trolled Starbucks with a moving billboard.

And of course, every dumb marketing stunt has to have "limited edition" merchandise available for rubes to buy across the nation. T-shirts start at $32, umm doh'k!