Long before the reign of Gangnam Style, Rebecca Black ruled the online roost with her nasal, annoyingly awesome song Friday. Patrice Wilson, co-author of the song, is back with a pair of rapping pre-teens called "Tweenchronic" and a new song called "Skip Rope".

First, I know what you're thinking - "Tweenchronic" sounds like it might be a vague drug reference. I thought the same thing when I saw the name. More on that later.

Patrice Wilson is co-founder of ARK Music Factory, a music composition and production company that works mainly with pre-teen and teens working to strike it big in the music world. The company has been involved in some controversy in the past, including claims that they were taking advantage of young aspiring singers and their families in order to make money. The video for the label's latest act might spark a new controversy.

In the video for Tweenchronic's song "Skip Rope (which, not surprisingly, is repetitive like "Friday" and others from the label), there are multiple drug and alcohol references. So many blatant references are pretty shocking in a video where there are only maybe a half dozen people that appear on screen that look older than nine years old (and one of them is Patrice Wilson himself, doing his best Puffy impression ala Mo Money Mo Problems - he even dropped a verse).

Particularly disturbing is the fact that this company specializes in working with and promoting pre-teen and teen talent. Should a youth-oriented business produce a video with a boy acting as a drug dealer while young girls dump pixie sticks on their face and others drink beverages out of brown paper bags?

I don't take serious issue with adult musicians depicting the use of drugs or alcohol. Is it the right thing for these artists to do? Probably not. It is, however, VERY different from allowing children to portray the same type of actions. To me, this seems downright tasteless.

Check out the video, and be sure to leave your thoughts in the comments area below.

Watch Tweenchronic's "Skip Rope"