Diddy is changing his name.


The artist formerly known as P. Diddy, Puff Daddy and Sean Combs has announced he will call himself "Swag." Like a late night infomercial, though, this deal won't last long - the music mogul will only keep the name for one week.

Diddy - er, Swag – decided to switch things up after he recovered from a short illness. Swag is so excited he created a Twitter account for his new moniker, which has already earned some 9,000 followers.

He's gone through so many names that we can only imagine how soon we're introduced to John Cougar Diddy!