The new Dr Pepper 10 is only 10 calories and aimed at guys who are to self -conscious to drink "Diet Pop.'  I guess I never knew  guys were afraid to have their man-card revoked if caught with a diet soda? This commercial is hilarious, and hey, it get's the point across. But, every guy I know that drinks diet pop seems to have no problem with it at all. I guess  for some guys it's in the same boat as drinking a wine cooler......wait cancel that.... I don't know any guys that would drink a wine cooler. :)