Talk about dedication, some employees of the Hastings based Anytime Fitness are getting the company logo tattooed on their body for free.

I am all for somebody getting a tattoo, I think it is a beautiful form of self expression. I have one around my ankle, but I know many people on the opposite end of the spectrum who have sleeves.  It is a great way to display art in a different form.

Founder and CEO Chuck Runyon said the phenomenon started years ago when he was at a conference in St.Paul, and one of the employees had said that he wanted to get the logo tattooed on his body, Runyon then offered to reimburse him If he went through with it.

So far over 1,000 employees have gotten the logo, with the average cost of about $100.