Is This Volkswagen Super Bowl Ad with Minnesotan Office Worker Racist? [VIDEO]
Volkswagen is set to run one of their commercials on Superbowl Sunday–but just days after releasing the video on Youtube they’re now under fire for being “culturally insensitive.”
In the ad, an office worker from Minnesota is trying to spread the happiness he has found–using a Jamaican accent.
Tim Mahoney, chief product and marketing office at Volkswagen of America, told USA Today they’re not going to pull the ad.
Ricki Fairley-Brown, president of the multicultural marketing agency Dove Marketing, says “It’s pretty horrific. Why do they have a white guy from Minnesota faking a Jamaican accent?”
On the other hand, Wykeham McNeill, Jamaica’s minister of tourism and entertainment, says, “We view it as a compliment. People should get into their inner Jamaica and get happy.”
What do you think? Is this ad culturally insensitive? Racist?