Katy Perry Launching False Eyelash Line
Katy Perry is expanding her footing in the beauty world. The singer, currently nursing a broken heart after her split from hubby of 14 months Russell Brand, is launching a line of false eyelashes this February. The lashes, which Perry developed with the Eylure brand, will be sold at Ulta beauty stores.
A tweet was issued via Eylure’s official twitter account, announcing the partnership with Perry, who also hawks a pair of fragrances called Purr and Meow!.
Eylure also issued a press release (thanks, Fashion Etc.), revealing that Perry was front and center during the process, as the lashes were being created. “As a false lash lover herself, Katy had a very clear idea of what she wanted to achieve and was involved in every step of the design process,” Eylure stated. The company’s mission was to create a range of eyelashes that are a “direct extension of her own personal style.”
Well, Perry is known for her outrageous, colorful style and her bedroom blue eyes, which are framed by gorgeous, lush, long lashes to die for. She created four varieties of lashes, so there has to be something for all of her fans and fellow lash lovers to try.
It’s a shame Perry pulled out of her planned appearance at the People’s Choice Awards tomorrow night (Jan. 11.) PopCrush was dying to see what she was going to wear, and no doubt she’d have rocked flawless, bold eye makeup enhanced by her personally designed false eye fringe! She’ll likely be wearing her own eyelash designs at her next public appearance.