Contact Us

Is Lady Gaga’s ‘ARTPOP’ a Flop?

Lady Gaga
Pacific Coast News

Lady Gaga released ‘ARTPOP’ on Nov. 11 to mixed reviews (which she doesn’t care about) and amid a lot of traffic, including that from her labelmate Eminem, who sold nearly 800,000 copies of ‘The Marshall Mathers LP2.’ The sales projections for ‘ARTPOP’ are in and they are not what you think. Is ‘ARTPOP’ a flop and therefore ‘ARTFLOP?’

The good news is that the album is on track to debut at No. 1 on the Billboard Top 200. However, it is set to underperform in relation to original sales forecasts. It will cross the first week finish line with lower-than-expected numbers.

Bean counters had initially predicted that the album would sell north of 300k and possibly move 350k copies. But it looks as though ‘ARTPOP’ will sell in the range of 260k, according to this report. That’s the opposite of Em, who sold more than forecasted. But then again, he’s been doing this a lot longer.

The Gaga prediction would mark a massive drop from 2011’s chart-topping ‘Born This Way,’ which sold over a million copies in its first week, due in part to an online promotion that offered the album at the deep discount of 99 cents for two days. That contributed to almost half of the sales.

Even without the dirt-cheap promotion, this still marks quite a dip for ‘ARTPOP.’

However, another piece of good news is that the album will sell in the same range as Katy Perry’s ‘Prism’ and Miley Cyrus‘ ‘Bangerz,’ and achieve the same chart position, which should shut down the Gaga vs. Katy vs. Miley fiction writers.

Overall, ‘ARTPOP’ falls in line with its peers, just not with its predecessor, both last week (Eminem) and last time (‘Born This Way.’)

We won’t know the final tallies until late next Tuesday (Nov. 19). And it’s too early to judge the album as a flop or not. While it hasn’t been a critical darling, its status in Gaga’s catalog will be determined over time.

Therefore, it’s too soon to call this ‘ARTFLOP.’

Next: Read Our Review of Lady Gaga's 'ARTPOP'

Latest From Mix 108

Recommended for You

Best of the Web

Leave a Comment

It appears that you already have an account created within our VIP network of sites on . To keep your personal information safe, we need to verify that it's really you. To activate your account, please confirm your password. When you have confirmed your password, you will be able to log in through Facebook on both sites.

Forgot your password?

*Please note that your prizes and activities will not be shared between programs within our VIP network.

It appears that you already have an account on this site associated with . To connect your existing account just click on the account activation button below. You will maintain your existing VIP profile. After you do this, you will be able to always log in to using your original account information.

*Please note that your prizes and activities will not be shared between programs within our VIP network.

Please fill out the information below to help us provide you a better experience.

(Forgot your password?)

Not a member? Sign up here

Sign up for MIX 108 All Access quickly by connecting your Facebook account. It's just as secure and no password to remember!

Sign up to have exclusive MIX 108 All Access contests, events, coupons, presales, and much more delivered to you for FREE.