Miley Cyrus’ Movie ‘LOL’ Bombs at the Box Office
Miley Cyrus‘ film ‘LOL’ was finally released over the weekend, but unlike the pop star’s other hit films, the coming-of-age drama felt flat at the box office.
According to Movieline, Lionsgate released the feature film in 105 theaters over the weekend, but it only grossed $46,500. Just to put that number in perspective, Marvel’s blockbuster ‘The Avengers’ made more money per screen than ‘LOL’ did over the entire weekend.
Per theater, ‘LOL’ earned $440, the lowest of the ‘Can’t Be Tamed’ singer’s career. To be fair, Lionsgate reportedly lost interest in promoting the movie, and focused its efforts on titles like ‘Abduction’ and ‘The Hunger Games.’ According to the L.A. Times, ‘LOL’ would have gone straight to DVD, but “Mandate’s contracts with foreign distributors contained a provision that the movie must be shown domestically in at least 100 theaters.”
The quiet release didn’t do much to prove the film’s worth either. Variety critic Joe Leydon wrote: “That Lionsgate gave this star vehicle such a half-hearted theatrical dump May 4 speaks volumes about the dimmed wattage of toplined Miley Cyrus, whose charisma-free performance may in turn serve as a cautionary example for teen pop phenoms seeking to break out into ‘mature’ screen roles.”