The annual geek/nerd pilgrimage known as 'Comic-Con' kicks off this week in San Diego and the convention has become more than a place for comic book collectors to meet and trade, it's now about movies, video games and other collectibles.

It has also become a place for movie makers to generate "buzz" for an upcoming movie release and no one gets dweebs excited and fired up more than Peter Jackson.

Jackson is set to release part one of the 'The Hobbit' in December and he's giving the attendees of  Comic-Con a special treat, their very own poster! Available only on the floor at the convention is this exclusive poster.

The 'Lord of the Rings' director put this image of the poster on 'The Hobbit' Facebook page with the message, "Hi everyone. Here's an exclusive Comic Con poster. Be sure to get your copy in San Diego and let me know what you think of it! Cheers, Peter J".