I was sent on an emergency run for peanut butter the other night. I have 3 kids so it's a staple in our house. I think I may have been drugged the last time I went. I didn't realize how expensive it is now! My usual size of my usual brand ("Choosy Moms Choose JIF." I guess I'm one of those choosy moms,) was almost $7.00. Wish I could say that's a typo. I happened to notice that the "other brand" I always pass over when making my choice (Skippy) was cheaper. So I thought I'd break the habit and go out on a limb to try something new and opted for the Skippy. Peanut butter brands have some pretty loyal followers. It's like Coke or Pepsi. Usually you prefer one over the other.