Marketing for Kitchen Remodelers: Top 22 Kitchen Remodeling Marketing Ideas
With 2023 in full swing, now is a great time to try some new kitchen remodeling marketing ideas. If you’ve been wondering how to get more kitchen remodeling leads, we’ve got a ton of things you can try—and it all begins with your kitchen remodeling website design.
It’s important to try a variety of things when it comes to kitchen remodeling advertising. Why? Because every kitchen remodeling business needs kitchen remodeling leads to survive—no matter your location or how long you’ve been serving your community. Without a good flow of new kitchen remodeling leads, it becomes impossible to grow your kitchen remodeling business.
But, if you create a system that attracts new customers and delivers new kitchen remodeling leads to your business like clockwork, that’s a recipe for:
- More high-paying kitchen remodeling jobs
- Increased revenue for you and your crew
- A dependable way to grow your kitchen remodeling business
We know why kitchen remodeling businesses need to generate kitchen remodeling leads, but how can you do it affordably and efficiently? The answer is: good kitchen remodeling advertising with good kitchen remodeling website design. If you’ve ever wondered how to get more kitchen remodeling leads, follow the steps below—and consider working with a kitchen remodeling marketing agency for kitchen remodeling marketing strategies!
1. Get More Kitchen Remodeling Leads Through Your Website
If you don’t yet have a website, one of the best things you can do for your business is to create one. A website acts as your business’s online storefront—it’s the cornerstone of your online presence and gives potential customers a place to:
- Learn more about your kitchen remodeling business
- Read about the kitchen remodeling services you provide
- See your service area
- Get in touch with you about consultations
- Become a quality kitchen remodeling lead for your business
Without a kitchen remodeling website and professional kitchen remodeling website design, how are your potential customers going to find your business on Google? How will they know where to contact you? They won’t.
Without a website, your business might as well not exist at all. Kitchen contractor marketing companies can help you get set up.
2. Use Pay-Per-Click (PPC) and Search Engine Marketing (SEM)
A good PPC and SEM campaign is one of the top kitchen contractor marketing strategies that’s been proven time and again to generate quality kitchen remodeling leads and generate growth for kitchen remodeling businesses. So, if you’ve been wondering how to get more kitchen remodeling leads, give this a shot!
While Google is the most popular search engine for these types of campaigns, thanks to its widespread popularity, don’t sleep on Bing. PPC and SEM are great ways to bring in kitchen remodeling leads.
Still on the fence? Check out these stats:
- For every $1 spent in Google Ads, businesses make an average of $2.
- About 41% of clicks on a search results page go to one of the top 3 paid ads.
- More than 85% of people use the internet to find local kitchen remodelers.
- Visitors who come to your website via PPC or SEM are 50% more likely to make a purchase.
Sounds good, right? Reach out to us to learn more about how we can help you create a powerful PPC and SEM campaign that will help you generate quality kitchen remodeling leads. A kitchen remodeling marketing company can also set you up with a professional kitchen remodeling website design and share other kitchen contractor marketing strategies.
3. Always Use Local SEO to Generate Kitchen Remodeling Leads
Search engine optimization (SEO for kitchen remodeling) is still king in kitchen remodeling digital marketing, which is why SEO for kitchen remodeling is so popular. Kitchen contractor SEO services is what moves your business to the top of page 1 on Google and keeps it there. If your campaign is robust enough, kitchen remodeling SEO alone can generate the majority of your kitchen remodeling leads (but we still recommend reading the rest of these kitchen remodeling marketing ideas)!
A good first step is setting up your Google My Business account. From there, you can advance to backlinking and content marketing.
It’s always a good idea to work with a kitchen contractor marketing agency and let an expert in kitchen remodeling SEO get you up and running.
4. Use Google’s Local Service Ads to Get More Kitchen Remodeling Leads
Google’s Local Services ads are a type of pay-per-lead ad, and they appear at the top of the search results page. These ads get about 13.8% of clicks—that means if 50 people in your area search for kitchen remodelers, at least 7 of them will click one of those ads and turn into a kitchen remodeling lead.
How much more money would you make per month with 7 new customers? For an extra boost, consider investing in kitchen remodeling digital marketing, then use kitchen contractor SEO services and a professional kitchen remodeling website design to hook your potential customers.
5. How to Get More Kitchen Remodeling Leads Through Strategic Alliances
Another smart way to generate kitchen remodeling leads is to partner up with other businesses in your area that complement your services. Creating a partnership means they’ll recommend you to their customers and provide a steady stream of kitchen remodeling leads. In the end, this kind of combined marketing can help grow your kitchen remodeling business since you’re both working to generate new kitchen remodeling leads.
6. Get More Kitchen Remodeling Leads Through Facebook + Instagram
Still wondering how to get more kitchen remodeling leads? Kitchen remodeling digital marketing on Facebook and Instagram can be a cost-effective method for kitchen remodeling advertising, provided you put the right strategy in place and know how to navigate the ad builders on these platforms.
You can target your ideal kitchen remodeling customers by their location and other pages they’ve liked—such as your competitors’ pages.
Displaying ads to this audience has the added benefit of creating and boosting awareness of your business. If people see your logo and your ads all over the place, they’re more likely to remember you when they need kitchen remodeling in the future. If you’ve been wanting to try social media as part of your kitchen remodeling advertising, this is definitely one of the kitchen remodeling marketing strategies worth trying.
Paired with kitchen remodeling SEO and professional kitchen remodeling website design, this is a powerful way to generate kitchen remodeling growth. Kitchen contractor marketing companies can get you set up.
7. Create a Kitchen Remodeling Facebook Group
Having a dedicated Facebook business page for your kitchen remodeling is a must, but creating a group page for your business is a good idea, too. Post helpful content (maybe something you wrote for content marketing!) and interact with group members to start building trust and brand awareness in your audience. Down the road, that trust could turn into kitchen remodeling leads and help generate kitchen remodeling growth.
8. Content Marketing = Marketing for Kitchen Remodelers
Creating content for your ideal customers is a great way to get more kitchen remodeling leads. Consider writing blog posts and articles that you can post on your kitchen remodeling website, and make it easy for your audience to share that content on social media.
Here are some topic ideas:
- How Much Does a Kitchen Remodel Cost?
- 10 Things to Consider When Buying a Range Hood
- Best Small Kitchen Remodeling Ideas
As you write these articles, plug your kitchen remodeling services. Suggest that readers use a kitchen remodeler they can trust to do the job correctly the first time, and—if you’re affiliated with any particular brands—talk them up!
9. Create Helpful YouTube Videos
YouTube is a popular platform, so why not use it to your advantage? Make an account (it’s free!) and start posting helpful kitchen remodeling videos. The videos can document your day-to-day activities, follow a job from start to finish, or provide reviews/testimonials. These videos will build your credibility as a kitchen remodeler and make it easier for viewers to see that you know what you’re doing and build trust.
In the video description, include your contact information and a link to your kitchen remodeling website so they can learn more.
10. Email Marketing = Marketing for Kitchen Remodelers, Too!
Email marketing is one of the oldest forms of kitchen remodeling advertising, and there’s a reason it’s stuck around so long: it works. For every dollar you spend on email marketing for kitchen remodelers, you’ll make (on average) a $40 return on your investment.
Because most kitchen remodeling businesses overlook the benefits of email marketing, it’s a way to generate new kitchen remodeling leads. For instance, businesses that stay in touch with their ideal customers via email generate 50% more sales-ready kitchen remodeling leads and spend 33% less money on making sales.
11. How to Get More Kitchen Remodeling Leads at Trade Shows
Attending trade shows should be high on your list of kitchen remodeling marketing ideas. They not only provide plenty of solutions for how to get more kitchen remodeling leads, but also let you observe your competition, create new business partnerships and boost brand awareness among potential customers.
To make the most of your trade show experience, make sure your booth provides something valuable to your audience, such as a freebie or another incentive, like coupons, giveaways, contests and more.
Finally, make sure you’re collecting information from visitors and following up to help generate kitchen remodeling growth for your business.
12. Get Kitchen Remodeling Marketing Ideas From Your Chamber of Commerce
If you haven’t already joined your local chamber of commerce, attend their next meeting and start networking with other local business owners. In particular, try to connect with other designers or builders in your area—they’re likely to send more kitchen remodeling leads your way!
13. Give Telemarketing a Chance to Generate Kitchen Remodeling Leads
Though telemarketing was once a good channel for generating kitchen remodeling leads, many people now block unwanted calls. However, there are still companies out there that will telemarket for you and set up appointments with potential kitchen remodeling customers.
While this is a viable solution for kitchen remodeling advertising, it would be wise to evaluate how the cost compares to other kitchen remodeling marketing ideas to see if it’s worth the expense for your business. In busy seasons, it might be extremely effective!
14. Reputation Management Affects Your Kitchen Remodeling Business
Did you know 85% of people search online to find local kitchen remodelers? Those same people are also researching your reputation—what are your past customers saying about the quality of your work? Were your prices fair? Did you show up on time and do what you said you were going to do?
Offline, you can use word-of-mouth to your advantage. Ask your satisfied customers if they can think of any neighbors, friends, family, or acquaintances who might need your services. Give them plenty of business cards to pass around, and ask if you can put a temporary sign in their yard with your business’s name and phone number.
Online, list your kitchen remodeling business on review websites and ask your happy customers to leave a review on Google. Doing so makes it more likely that you’ll get more kitchen remodeling leads.
15. Ad Retargeting Is a Fresh Kitchen Remodeling Marketing Idea
Have you ever searched for a product online then noticed ads for it following you around the internet? That’s retargeting, and you can do it to help generate kitchen remodeling growth.
Retargeting is a great way to keep your kitchen remodeling business and kitchen remodeling website in front of potential customers who have already shown interest by visiting your website. This is one kitchen contractor marketing idea well worth trying, especially if you’re already getting good traffic to your kitchen remodeling website. Throw in some SEO for kitchen remodeling for an extra visibility boost!
16. Make Your Kitchen Remodeling Advertising Stand Out With a Unique Selling Point
If you want to stand out from your local competitors, your marketing for kitchen remodelers needs a unique selling point. That could be your level of service, your experience in the industry, your competitive prices, your reputation, your employees, your guarantees—anything that sets you apart. Once you’ve figured out your USP, use that selling point in your marketing for kitchen remodelers!
If you’re not sure where to start, take a look at how your competitors are generating kitchen remodeling leads. What’s their USP, and how can you beat it? What would matter more to your customers and the community you serve? Here are some ideas to get you started:
- Industry expertise
- Specialized services
- Level of service
Can you think of something else that’s unique to your business? Maybe your origin story or how you got started? Use it!
17. Increase Referrals to Get More Kitchen Remodeling Leads
Referrals are a great way to capitalize on word-of-mouth marketing. Offer your existing customers an incentive to refer their friends, families and neighbors to your business, and give them a discount in return. Since people are far more likely to use a business that a friend recommends to them, this is one of the kitchen remodeling marketing ideas you shouldn’t pass up.
18. Send Out Direct Mailers to Get More Kitchen Remodeling Leads
Here’s another kitchen remodeling advertising idea that’s stood the test of time: direct mailers. Compared to the chaos that is most email inboxes today, old-school mailboxes are seeing a lot less action, which means your letter or postcard is much more likely to be seen and read by potential customers.
According to the Direct Marketing Association, direct mail has an average cost per lead of $51.40 for a general mailing list and $54.10 for postcards. Compare that to what you’re paying on average for kitchen remodeling leads from other sources to determine if this is a viable solution for you.
19. Take Pictures of Completed Jobs
A picture can say a thousand words, so make sure you’re taking before and after photos of every job you take on. It’s a great way to show the quality of your work, and it gives you great content to post on your website and social media as part of your kitchen remodeling digital marketing.
20. Use LinkedIn to Attract Kitchen Remodeling Leads
LinkedIn is more than a great place to establish yourself as an expert in kitchen remodeling — it’s a great place to generate kitchen remodeling leads, too. How? Do a search for local businesses and others in your community you can connect with and talk about the services you provide.
21. Canvass the Area to Generate Kitchen Remodeling Leads
Canvassing an area to generate kitchen remodeling leads might seem like an old-school marketing tactic, but it can still be effective in marketing for kitchen remodelers. After all, consumers are more likely to work with you when they can put a face to your business.
Follow these tips for the best results:
- Always be polite and courteous, even if you don’t get the reaction you want.
- Set a goal for each interaction: set an appointment, get their contact information, or make a sale.
- Have a script ready, so you’re better prepared.
- Follow up with potential customers after getting their info.
When you’re prepared for a constructive interaction, you’re much more likely to get a favorable result. In this case, that’s a new kitchen remodeling lead!
22. Don’t Pay for Kitchen Remodeling Leads If You Don’t Need To
We’ve talked about using HomeAdvisor, Angi, Thumbtack and CraftJack for leads before, and all of them should be treated with caution. While they might deliver a lot of leads to your business, the quality of those leads often isn’t up to par. Whenever possible, you want to attract quality leads to your kitchen remodeling website that will turn into paying customers. All too often, lead generation services like HomeAdvisor and Angi just don’t deliver on quality. You’re likely to spend your time chasing down bad leads instead of talking to good ones.
A better alternative for helping grow your kitchen remodeling business is using kitchen remodeling digital marketing services. Combined, SEO for kitchen remodeling and professional kitchen remodeling website design can increase your online visibility and win you more kitchen remodeling leads.
Sign Up With Townsquare Interactive to Maximize Your Kitchen Remodeling Marketing Budget
Website design isn’t the only element of an effective kitchen remodeling marketing campaign, but it is the most important. One of the best things you can do for your business is to make sure your website has everything it needs to continuously generate kitchen remodeling leads using the steps above.
Adding other elements to your marketing campaign, such as kitchen contractor SEO and reputation monitoring, can strengthen your kitchen remodeling marketing campaign and help you to generate more kitchen remodeling leads.
The team at Townsquare Interactive specializes in creating kitchen remodeling marketing campaigns and kitchen remodeling website designs that generate kitchen remodeling leads for businesses across the country. All of our kitchen remodeling website designs feature the elements mentioned above, and our dedicated marketing specialists and teams of experts can provide personalized suggestions for how to take your kitchen remodeling marketing campaign to the next level.
Click the button below to learn more about our kitchen remodeling marketing strategies and how to generate kitchen remodeling growth for your business.