It has been 10 years since Lucky Charms cereal has added a new marshmallow shape into the mix. Say hello to the magical unicorn.

To make room for the new unicorn, Lucky Charms is saying goodbye to the hourglass marshmallow, which has been a regular for about a decade.

There are eight marshmallows regularly mixed into Lucky Charms including hearts, stars, horseshoes, clovers, blue moons, rainbows, red balloons and now magical unicorns.

"Our goal is to not only create a cereal that families and cereal fans will love and enjoy, but to inspire magical possibilities and help spark imagination and fun no matter what the age," said Josh DeWitt, marketing manager of Lucky Charms. "That's why, after 10 years, we decided to introduce a new charm with the help of the keepers of magic themselves – kids. They spoke, and after hearing their love for the magical unicorn, we listened."

General Mills Lucky Charms Unicorn Marshmallow
General Mills



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