If I had to pick the most egregious example of product placement ever, I would nominate the scene from Transformers: Age of Extinction, when the entire movie stops to examine the wreckage of a crash involving an alien spaceship and a Bud Light truck. The camera pans across a street littered with Bud Light bottles; then Mark Wahlberg picks one up, cracks it open, and takes a healthy swig. And while he’s shilling beer, there’s a second product placement in the background; just over his shoulder, very much in focus, is a giant Goodyear Tires sign.
You'll be hard-pressed to find many people who actually liked 'Transformers: Age of Extinction.' But unlike the previous three movies in this franchise, the box office actually reflected that. With the film currently struggling to hit $250 million at the domestic box office (despite doing great numbers overseas), it isn't that surprising that director Michael Bay is jumping ship on 'Transformers 5'.