Families Are Losing It Over Bluey’s New Minnesota Play Space

If you don’t know who or what Bluey is, just ask a kid. They’ll eagerly tell you all about the animated series that follows a six-year-old Blue Heeler puppy named Bluey, her little sister Bingo, and their parents, Bandit and Chilli.

The hit show is known for its warmth, creativity, and surprisingly deep parenting moments that have made it just as beloved by adults as it is by kids.

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Since its American debut in 2019, Bluey has become a cultural phenomenon. The family-friendly franchise now includes a touring live show, a feature film slated for release in 2027, and an expanding partnership with CAMP, a “family experience company” known for its interactive, themed play spaces.

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Bluey’s Backyard Comes to Edina’s Southdale Center

CAMP just announced it’s bringing a brand-new immersive experience called “Bluey x CAMP: Bluey’s Backyard” to Minnesota. The attraction follows the wildly successful Bluey x CAMP: Bluey’s House, which has drawn huge crowds in Boston, Houston, New York, and Philadelphia.

Only two cities in the country are getting this new version: Edina, Minnesota, and Miami, Florida. The Minnesota installation will be inside Southdale Center and is set to open on November 22.

Inside CAMP’s famous “Magic Door,” families will discover an interactive play space filled with show-inspired games like Obstacle Course, Rug Island, and Pizza Girls, along with crafts, hidden surprises, and exclusive Bluey merchandise.

Timed-entry tickets are on sale now, and fans are already wagging their tails with excitement.