Viral Comfrt Brand Opening First-Ever Store in Minnesota

One of My Favorite Hoodie Brands Is Coming to Minnesota!!

If you love being cozy as much as I do, I have some dangerous news for your bank account: Comfrt is opening its very first Minnesota location, right inside the Mall of America!

Is there a better place for them to set up shop? I think not.

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If you haven’t seen Comfrt on your feeds yet, they’re the internet-viral brand famous for making ridiculously comfy, anxiety-relieving apparel. I’m talking about their famous weighted hoodies, pajama sets, blankets, and that viral travel hoodie with the built-in eye mask.

"Comfrt has quickly become one of the most talked-about lifestyle and apparel brands online, and we're thrilled to welcome one of its first permanent retail locations to Mall of America" - Ashley Hofmann, Director of Leasing at Mall of America.

I actually own the travel hoodie and a stack of their sweatpants, and I'm not even lying, they are easily some of the best lounge pieces I’ve ever bought.

From day one, Comfrt has been about creating a sense of belonging through thoughtfully designed apparel and home products that combine comfort, function, and purpose. Our brand is rooted in mental wellness, inclusivity, and community, and we're excited to bring that experience to life in a physical space. - Hudson Leogrande. Founder and CEO of Comfrt.

Up until now, we’ve had to order everything online and wait by the window for the delivery truck. But this winter, Comfrt is opening a massive 2,690-square-foot store on Level 1 West (101 West Market) at MOA.

I guess this is one reason to look forward to winter. I know, I said what I said.

Also See: MOA to Host Drive-in Movies This Fall