Kony 2012.  Invisible Children.  Have you heard anything about these phrases or seen this video yet?  Have you noticed it posted on a Facebook friend's wall, or did a celebrity you follow Tweet it?  It's not only an amazing idea from one guy who wanted to change the life of people in Uganda, but it's also a story about the true power of social media.  Almost 37 MILLION people have watched this video.  It was posted to youtube on March 5th of 2012.  That is an AMAZING number.  So if you're one of the few that hasn't seen it yet, please do.  Yes, it's long.  Yes, it's emotionally draining.  And yes, we need to do something about Joseph Kony.

Because we care.