‘Mrs. Dash’ is Changing Her Name
How many people are familiar with Mrs. Dash? It's just plain delicious seasoning...added bonus...no salt. When Mrs. Dash first hit the stores there was only one flavor...now...heck. you can make all kinds of dishes with the wide variety of flavor offerings.
Not only are they moving forward with their non salt alternative seasonings; they are dropping Mrs. from Dash. It's now just going to be called Dash. I recently bought a few more containers of DASH, and it DID look different. Now I'm wondering if MRS. was already dropped and I just didn't notice it?
Ad Age surmises the dropping of "Mrs." seems like "an obvious attempt to modernize the brand and appeal to all cooks, not just women with spouses." The company didn't offer any sort of specific response on why the name change occurred, but that seems like a legitimate theory.