New JCPenney Commercial Controversy: Is it Sexist? [VIDEO]

JCPenney has been under fire as of late, recently pulling a certain t-shirt from it's online store that was marketed toward school age girls with the saying, "Too Cute For Homework So My Brother Has to Do it For Me."

This time, a commercial featuring Phoebe Cates in a bikini (yes, you read that right.  Phoebe Cates.  In a bikini.) has struck another nerve with some people claiming the ad is sexist.

What do you think?  Is it sexist?  Or JCPenney marketing genius?