In what has been a year of making major moves for Pharrell Wiliams— the super producer, musician and fashion designer has been named the new creative director of American Express Platinum Card.

In announcement, American Express said that Pharrell will bring “his creative vision and style to inspire and guide the global experiences, access and services that the Platinum Card is renowned for providing.”

Undoubtedly, the company was inspired  by Pharrell's midas touch, after witnessing his success with adidas Originals and G-Star RAW.

“Like many of our card members, he’s traveled the globe, he has an amazing imagination and he loves to discover and share new experiences,” Janey Whiteside of American Express, said in a statement, according to Hypebeast.

For his part, Pharrell said he's enthusiastic about collaborating with a worldwide respected brand.

“I’m excited to be partnering with such a globally respected brand as American Express” said Pharrell, in a statement.


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