Hard ciders have grown in popularity over the past decade, along with the craft beverage craze. As their popularity has grown, it seems to be harder to find "dry", less sweet options than the mainstream choices available.
This year saw the release of two new varieties of Strongbow Hard Cider here in the United States. The company released Strongbow "Golden Apple" and "Honey & Apple" varieties, while discontinuing the original variety in the U.S.