Organizers of what was designed to be a charitable publicity stunt in South Dakota are feeling the brunt of public opinion as observers call out the "optics" of what went on.
Even with the natural beauty of the Black Hills and the Badlands, South Dakota is largely a vast expanse of nothingness dotted with the occasional town, farm building, or house.
Those in marking and public relations try some interesting things to grab people's attention, including using a little innuendo to get people talking. The South Dakota Department of Public Safety has such a campaign on their hands, and they may have taken things a little too far.