Kwik Trip has over 900 locations and is still growing, mainly in Wisconsin, Minnesota, and Iowa. According to a Kwik Trip representative, they choose new store locations based on proximity to their La Crosse headquarters to ensure each can get a fresh shipment daily.
Kwik Trip, based in La Crosse, Wisconsin, has nearly 900 stores in Wisconsin, Iowa, Minnesota, Illinois, Michigan, and South Dakota. It was recently recognized by USA Today as the best gas station in America.
Organizers of what was designed to be a charitable publicity stunt in South Dakota are feeling the brunt of public opinion as observers call out the "optics" of what went on.
Even with the natural beauty of the Black Hills and the Badlands, South Dakota is largely a vast expanse of nothingness dotted with the occasional town, farm building, or house.
Those in marking and public relations try some interesting things to grab people's attention, including using a little innuendo to get people talking. The South Dakota Department of Public Safety has such a campaign on their hands, and they may have taken things a little too far.