If you’re going to tease trailers with shorter versions of already brief coming attractions, this is the way to do it: With atmosphere, style, and intelligence.

The latest War for the Planet of the Apes ad arrived today ahead of tomorrow’s full final trailer, and it contains very little actual movie footage; par for the course for this kind of pre-tease. But instead of five or six seconds of flash frames and nothing else, this awesome, ominous clip pairs the voice of longtime Planet of the Apes star Charlton Heston with newsreel footage and images from the previous two Apes movies, setting the stage for “the end,” which is apparently coming in director Matt Reeves’ War for the Planet of the Apes. (We’ll see about that. Apes together are pretty strong at the box office.)

Here’s the official plot synopsis:

In War for the Planet of the Apes, the third chapter of the critically acclaimed blockbuster franchise, Caesar and his apes are forced into a deadly conflict with an army of humans led by a ruthless Colonel. After the apes suffer unimaginable losses, Caesar wrestles with his darker instincts and begins his own mythic quest to avenge his kind. As the journey finally brings them face to face, Caesar and the Colonel are pitted against each other in an epic battle that will determine the fate of both their species and the future of the planet.

War for the Planet of the Apes opens in theaters on July 14.

More From MIX 108