Weekend Box Office Report: The Box Office Goes ‘Home’
In one of the strongest box office weekends of 2015 so far, both Home and Get Hard opened strong while Insurgent and Cinderella continued to perform well. This was the rare weekend that literally offered something for everyone, with R-rated comedies and animated family fare exceeding expectations.
|5||It Follows||$4,021,000 (+1,065.9)
|6||Kingsman: The Secret Service||$3,050,000 (-34.1)||$1,709||$119,424,000|
|7||Run All Night||$2,205,000 (-56.2)||$928||$23,823,000|
|8||The Second Best Exotic Marigold Hotel||$2,185,000 (-42.5)||$1,459||$28,135,000|
|9||Do You Believe?||$2,150,000 (-40.1)||$1,586||$7,052,000|
|10||The Gunman||$2,045,000 (-59.3)||$726||$8,810,000|
Home opened in first place with $54 million, an impressive number for any movie but especially impressive when you realize that it opened to more money than last year’s How to Train Your Dragon 2. Yes, this is the exceedingly rare case of an original film making more money than a sequel (and it will hopefully teach DreamWorks a valuable lesson). Home shouldn’t have a problem hitting $150 million by default, but if families really respond to it, it should have a shot at $200 million.
In second place, the combined star power of Will Ferrell and Kevin Hart propelled Get Hard to a $34 million opening. That’s the biggest opening weekend for Ferrell in five years and a pretty standard opening for Hart, who is no stranger to big box office these days. That R-rating may slow the film down in the weeks ahead, but it should fall between $80 and $100 million by default.
In third place, Insurgent took the expected tumble for any film with a large opening, grossing $22 million for a current total of $86 million. It still has a few weeks to go before it reaches Divergent’s $150 million gross, but it should be able to match it at the very least. It’s not going to do Hunger Games business, but there’s nothing wrong with a modest success, especially when the original budget doesn’t break the bank.
Meanwhile, Cinderella passed the $150 million mark in its third weekend, grossing $17 million. At this rate, it should hit $200 million before the end of April, but it probably won’t go much farther than that. And that’s okay! $200 million for a “girl” movie is just further proof that both chromosomes go to the theaters and that studios should stop catering to teenage boys all the time.
And that brings us to fifth place and the biggest question mark of the weekend. The horror movie It Follows expanded from limited release and made $4 million, a totally respectable number for a tiny indie from a niche distributor but a disastrous number for a much-hyped horror movie that has received quite the marketing push in the past weeks. If the original VOD release had gone as planned, would It Follows have done better? Or would the numbers have been roughly the same? We don’t know. Whether or not this gross is a little disappointing or totally disastrous is a matter of perspective.
The usual suspects rounded out the rest of the top 10, with Kingsman: The Secret Service leading the pack. Right below it, Run All Night continued to bomb, The Second Best Exotic Marigold Hotel continued its slow but steady march to being a small hit, and The Gunman stumbled, gasping its last breath before it vanishes from theaters in the coming days.