Two of my favorite snacks, beef jerky and Fritos, are coming together for an epic collaboration.

The Minong, Wisconsin based Jack Link's announced that they have partnered with Frito-Lay for a handful of new jerky and beef stick flavors based on the iconic "Chili Cheese", "Doritos Spicy Sweet Chili" and "Flamin' Hot" flavors.

The new products include Beef Jerky, beef sticks, and cheese stick and meat combos all available in the three new flavors in retailers and online, Jack Links products are sold in locations all over Minnesota and Wisconsin including Walmart, Menards, and a large variety of convince stores. They have a website for the collab, where you can search where to get the new snacks.


Molly Russell, Director of Marketing for the Jack Link's says, "We're proud to continue expanding our portfolio with Frito-Lay to deliver these epic flavors to new and existing jerky lovers."

Leslie Vesper, Vice President of Marketing at Frito-Lay says that the snacking public loves these product collaborations, "In our recent Frito-Lay U.S. Snack Index, '80% agree that combining multiple food products to create the perfect bite is an art form.' These innovations will provide unmatched flavor combinations in a perfect bite that's easy to enjoy."

Product collaborations have become all the rage over the last several years, and for good reason, according to research, these partnerships can lead to an average market growth rate increase of 1.5 times and a sales increase of up to 35% for the products involved and 70% of consumers perceive brands more positively when they collaborate with other brands they like.

LOOK: 35 Vintage Cereals That Perfectly Captured Pop Culture Moments

Movies and TV shows have always found ways to partner with cereal companies as part of their promotion strategy. While some may have come up with a giveaway in boxes, others went big by having their own cereal connected to the movie or TV show title. Here are vintage cereals that were used to promote some of pop culture's biggest moments (and some you probably forgot about).

Gallery Credit: Rob Carroll

LOOK: 20 American foods that raise eyebrows outside of the US

Stacker compiled a list of 20 unusual and uniquely American foods that might raise eyebrows outside the U.S.

Gallery Credit: Charlotte Barnett

More From MIX 108