Beyonce Launches New Fitness Line, Ivy Park
In true Beyonce fashion, Queen Bey surprisingly launched her new athleisure clothing line in collaboration with Top Shop owner, Sir Phillip Green, called Ivy Park.
Ivy Park's YouTube channel launched today, as well; with the first commercial for the active wear showing the 34-year-old superstar in some of the stylish gear, along with cameos from some of her background dancers and her beautiful daughter, Blue Ivy. Throughout the ad, Bey narrates with her memories of working out--starting as a child with her father, Matthew Knowles.
“I would wake up in the morning and my dad would come knock on my door and tell me it’s time to go running. I remember wanting to stop but I would push myself to keep going. He taught me discipline, and I would think about my dreams. I would think about the sacrifices my parents made for me. I would think about my little sister and how I was her hero. I would look at the beauty around me, the sunshine through the trees. I would keep breathing. There are things I’m still afraid of. When I have to conquer those things, I still go back to that park. Before I hit the stage, I go back to that park. When it was time for me to give birth, I went back to that park. The park became a state of mind. The park became my strength. The park is what made me who I am. Where’s your park?”
The 200-piece collection will be available at TopShop.com, Nordstrom.com, Zalando.com, Net-a-porter.com, Selfridges and Hudson’s Bay Co. starting April 14th. Prices will range from $30 to $200.
Green says this is “just the beginning” of the Ivy Park journey with Beyoncé.
In addition to her new clothing line announcement today, Beyonce also posted pictures to her Instagram of two cover features on the May issue of ELLE magazine. Check out the Ivy Park commercial as well as the ELLE cover shots below.