Chipotle Testing Two New Menu Items – Bacon and Nachos
Chipotle is having some rough times lately, with a handful of major food-borne illness outbreaks, the chain is trying to get people to come back, so why not try bacon?!
Chipotle is rolling out bacon in some restaurants in California and if that goes well, bacon could so be available at locations nationwide.
"Consumers have always said 'everything tastes better with bacon' and that is exactly what we confirmed in our New York test kitchen," said Chris Brandt, chief marketing officer at Chipotle. "We found consumers added bacon to their traditional bowls, burritos, tacos and nachos while also enjoying new items such as the BLT quesadilla with bacon, lettuce, tomato and cheese grilled to perfection."
Chipotle is also adding Build Your Own Nachos to the Minneapolis and Denver markets in October. According to Chipotle, "Chipotle nachos, which are a top customer request, include homemade corn tortilla chips topped with an all-new genuine queso and choice of meat, beans, salsas and lettuce."