
This Duluth Trading Collab Has Everyone Doing a Double Take
Collaborations between brands have become a huge trend lately. We’ve seen everything from fast food meets fashion to luxury brands pairing with snack companies.
Sometimes the partnerships make no sense at all, and yet, somehow, they totally work. Now, a Wisconsin-based brand is getting in on the fun with a mashup that’s both playful and practical.
Toy Nostalgia Comes To Duluth Trading
This latest collab brings together an iconic American toy maker and a company best known for rugged workwear and underwear. Just in time for the holiday gift-giving season, it’s called the Duluth x Hasbro Collection, and it’s unlike anything else you’ll find on store shelves.
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The partnership between Duluth Trading Co. and Hasbro features a line of underwear for men and women inspired by classic toys like Lincoln Logs, Tinkertoy, and Mr. and Mrs. Potato Head.

Available for a limited time, the men’s collection features Duluth Trading’s signature “Buck Naked” boxer briefs covered in colorful patterns of Tonka trucks, Lincoln Log cabins, and Mr. Potato Head parts. The women’s collection includes bralettes and high-cut underwear with Tinkertoy and Mrs. Potato Head prints.
Toys Come to Duluth Trading Stores
In a nostalgic twist, Duluth Trading Co. will also carry Hasbro toys in select stores, including Tinkertoy, Lincoln Logs, and Potato Head sets hitting shelves this week.
“Duluth Trading brings the same kind of humor and craftsmanship to apparel that Hasbro brings to play,” said Matt Proulx, Senior Vice President of Global Experiences, Partnerships and Music at Hasbro.
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