Minnesota Store Brings Back Popular Underwear Exchange

Each year this promotion comes around, I have a good laugh thinking about the employees working during it.

Taking old underwear from customers in exchange for a new pair is great for shoppers, but might be a tough day at work for store employees.

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Event Dates and Locations in Minnesota and Wisconsin

Wisconsin-based retailer Duluth Trading Company, named after our very own Duluth, Minnesota, is hosting its 3rd annual Underwear Trade-Up Event. They're inviting you to trade your worn-out undies for a fresh pair, and five lucky winners will even get a lifetime supply.

The event runs on April 12th and 13th at all 65 Duluth Trading locations, including five stores across Minnesota and six in Wisconsin. The first 300 customers each day at each store will receive a new pair of underwear along with a "peel and reveal" card offering discounts, gift cards, and the chance to win a lifetime underwear supply.

Trade Up Your Old Undies in Minnesota

Ricker Schlecht, Senior Vice President at Duluth Trading, humorously encourages participation, saying, "Whether you've got old boxers with more holes than Swiss cheese or briefs that have seen far better days, we'll take them off your hands and upgrade your drawers."

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What You Need to Know Before You Go

Customers can exchange one pair of underwear per day, and winners must be 21 or older. Styles available for exchange include Duluth Trading's popular Buck Naked and Armachillo lines, in select sizes and colors. You can even wear your old pair into the store and swap them out discreetly using Duluth Trading's changing rooms and disposal bags provided in-store.