Someone at a shopping mall in Florida thought it would be a good idea to have Santa make his grand entrance by repelling down a rope to the waiting kids below. Let's just say it probably didn't go as planned.

Santa and his elf seem to have problems right off the bat, but still decide to go forward with the stunt.  It looks like Santa gets his beard stuck and has to remove his hat and hair, exposing his true identity!

Unfortunally the video ends before we get to see what happens, but needless to say I don't think the mall will be having Santa enter this way next year.