Is This Wisconsin Sub Chain the Next Big Thing?

America loves sandwiches, and it shows with the number of sandwich brands dominating the fast food landscape. Now, one Wisconsin-based chain is getting its moment in the spotlight.

Everyone knows the big names like Subway, Jimmy John’s, and Jersey Mike’s, but many regional brands fly under the radar. That’s the case for this Wisconsin favorite, which is now gaining attention beyond its home state.

READ MORE: Minnesota Restaurant Named ‘Best Breakfast & Brunch’ In The State

A Regional Favorite Among National Giants

Cheapism recently compiled a list of the best regional sandwich chains that deserve nationwide recognition, and Wisconsin's own Cousins Subs made the cut.

What Makes Cousins Subs Stand Out?

Cousins Subs operates nearly all of its locations in Wisconsin, with just two in Indiana. Cheapism notes that their paper-thin onions have developed a cult following among fans of the chain.

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Another unique feature of Cousins Subs is its deep-fried menu items, something you don’t typically find at a sub shop. After all, what would a Wisconsin fast food restaurant be without deep-fried cheese curds? Along with the curds, Cousins also serves regular fries, cheese fries, and chili cheese fries.

A Sub Tradition Since 1972

Founded in 1972 by cousins Bill Specht and Jim Sheppard, the chain was created to bring East Coast-style subs to the Midwest. They opened their first store in Milwaukee, and the rest is history.

Is Expansion on the Horizon?

With nearly 100 locations across Wisconsin, primarily on the eastern side of the state, it might be time for Cousins Subs to expand beyond its home state to the rest of the Midwest. Have you ever tried Cousins Subs? Let us know your thoughts!