WITC Announces New Name, Mascot and Logo

Last year, Wisconsin Indianhead Technical College (WITC) began the process of dropping the name 'Indianhead' from its name and coming up with a new name, logo, and a new school mascot.

Starting August 21, 2021, Wisconsin Indianhead Technical College will be known as  Northwood Technical College or Northwood Tech for short and the new mascot will be 'Blaze the Bear', blaze being short for trailblazing and the bear was chosen by a vote of over more than 400 students.

The new Northwood Tech doesn't have any sports programs but 'Blaze the Bear' will represent the school at regional and national skills-based competitions, such as Business Professionals of America and Skills USA.

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After some marketing research from last year and feedback from student focus groups, the new logo will inherit the color blue used in the current Wisconsin Indianhead Technical College and include some new elements including the stylized 'N' which features direction arrows and elements that reflect tree trunks and branches.

The name was picked after five options were selected by the WITC Board of Trustees and presented to some student focus groups, after that process over 750 staff and students were given the chance to vote, after the votes were all counted the new Northwood Technical College name was adopted. The school will keep the tagline 'Experience. Success.'

WITC opened was founded in 1921 as the Industrial, Commercial, Continuing Evening School, in 1972 the name was changed to The Wisconsin Indianhead Vocational, Technical and Adult Education District, in 1978 the name was flipped to Wisconsin Indianhead Technical Institute, and finally, in 1987 it became Wisconsin Indianhead Technical College.