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Abercrombie Offering to Pay ‘The Situation’ Not to Wear Their Brand

Andrew H. Walker, Getty Images

First Italy wanted to keep the Jersey Shore cast out of the country to protect its image, now clothing company Abercrombie & Fitch wants to protect their image by asking “The Situation” to change up his wardrobe.

Abercrombie & Fitch is offering to pay Mike “The Situation” Sorrentino to stop wearing Abercrombie clothing on the show. A&F says they’re concerned “significant damage” is being done to the brand because the “Jersey Shore” lifestyle clashes with the “aspirational nature” of its brand and “may be distressing to [Abercrombie] customers.”

According to Abercrombie, offers are in the works for the rest of the Jersey Shore cast to follow suit, and sport duds from another company. Any takers for an endorsement deal?

 

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