As major movie productions keep on getting more secretive, even the best laid plans keep on getting foiled by one thing: merchandising. Yes, hide you costumes and characters and plot points all you want, because when the toys arrive, all bets are off! The latest casualty in this very silly war is Iron Man’s new armor (the Mark XLIII), which was supposedly going to make its debut at some point in ‘Avengers 2’ but can now be clearly seen, examined, and salivated over in toy form.
Sometimes, a film can effortlessly open at number one at the box office while still being a pretty huge disaster. This is the case with ‘Exodus: Gods and Kings,’ which rode a wave of terrible reviews and an even more terrible marketing campaign to a hugely disappointing start. With a lot of big movies opening the next two weeks, the new Biblical epic won’t even find time to grow some legs. Chances are strong that it is dead on arrival.
Honestly, we could have just copied and pasted last weekend’s box office report and gotten away with it. Outside of the shifting numbers, the order of the top 10 is almost identical to what it was a week ago. This is Hollywood in a holding pattern. The weekend after Thanksgiving is a wasteland. That’s probably why ‘The Pyramid’ was dumped this weekend. However, the lone newcomer in the top 10 didn’t just bomb, it bombed spectacularly.
Appropriately, the Thanksgiving holiday box office was all about the leftovers. While two high profile new releases struggled to open, films from the past few weeks continued to do solid business. In fact, this was one of the most varied weekends at the box office in quite some time, with YA adaptations, animated family movies, epic blockbusters, and small independent films all performing better than expected.
Earlier this week, it was reported that Justin Lin was being courted by Universal to return to the ‘Fast and Furious’ series after taking ‘Furious 7’ off and giving the director's seat to James Wan. It was also reported that his return would be be part of a two film “grand finale” that would send this beloved franchise driving off into the sunset. But that second part is just plain silly. Have you seen the box office receipts for these movies? So it should come as no surprise that the studio has “at least three” more Dominic Toretto and company adventures in the pipeline.
‘Dumb and Dumber To’ arrives two decades after the first film was one of the bigger hits of 1994 and no one knew what to make of it ... until it topped the box office this weekend and made it look easy. Now, the idea of two middle-aged actors returning to two of the most idiotic characters in modern movie history doesn't seem so desperate and crazy. It seems canny.
The showdown between 'Interstellar' and 'Big Hero 6' has got to be one of the most interesting things to happen to the box office in 2014. After all, it would be tough to find two movies that are simultaneously so different and so alike. Both are pro-science adventures that are all about using your intelligence to save your friends and family. However, one is an animated, family friendly release from Disney and the other is a three-hour epic from the ever-serious Christopher Nolan. In other words, they represent opposite ends of the blockbuster spectrum.
Although 'Nightcrawler,' the only new wide release of the week, did end up taking the top spot at the box office this weekend, it did so in one of the tightest races we've ever seen. The top six films all came within $3 million of each other and the order could have radically changed by a stiff breeze for all we know. Heck, some titles may get swapped around by tomorrow when the studios release some more official numbers.
No one knew quite what to expect when Marvel Studios put together a very mysterious press conference, earlier today. But then Marvel honcho Kevin Feige took the stage and proceeded to not waste anyone's time. Are you ready for an eight-film "Phase Three" to follow in the aftermath of 'Avengers 2'? Well, you better be, because they've gone and announced titles and release dates.
It feels like common sense: of course the horror movie released a week before Halloween is going to win the weekend war at the box office over the action movie. And yet, most horror movies continue to get released as far away from the season of the witch as possible. Can the recent success of 'Annabelle' and this weekend's 'Ouija' change that?
We live in a world where commercial directors speak (and breathe and live) the same pop culture language as the people they've been hired to peddle all kinds of products to. The result: television advertisements have gotten more clever, more specific, and most importantly, more ready to become instant viral sensations on the internet. A new IKEA commercial, whose release in the chilly weeks of October is no coincidence, cleverly parodies one of the most famous horror movies of all time and it's pretty cool.
The first 'Into the Woods' trailer left many people scratching their heads because it featured no singing for what is ostensibly a musical and it kept Johnny Depp, one of the biggest names in the cast, completely offscreen. However, Depp's Big Bad Wolf has made the cover of Entertainment Weekly (along with the rest of the ensemble cast), giving us our first look at Disney's favorite leading man in his latest wacky costume.
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