Lift a cheek in celebration, Canada's Ministry of Health is taking on the problem of "social smoking" or people that don't smoke 90% of the time but do it when out with friends or when drinking in a social setting, with a funny new PSA equating social smoking to social farting.

According to the Facebook page created to coordinate with this campaign, "Social farting is as ridiculous as social smoking," the page also links to resources to help Canadians kick the nasty habit.

Pull Out Your Gas Mask For This Video!

They have also put together this "Ear Wax Picker" commercial with the same goal in mind.