Rihanna to Premiere River Island Collection at London Fashion Week
There’s a promising new fashion designer trying to break through in a crowded and competitive industry, and her name is Rihanna. The fashionable pop superstar will premiere her River Island collection of clothing and accessories during London Fashion Week in February.
“Launching at London Fashion Week is a dream come true for me,” the singer said. “I have wanted to design my own collection for a long time and to present my collection for River Island alongside all of the other great design talent at LFW is a real privilege. I can’t wait to see the reaction from my fans and the fashion press!”
Added River Island’s chief executive, Ben Lewis: “We are very excited to present our Rihanna for River Island collection at London Fashion Week. This is the perfect platform to showcase Rihanna’s design talent and ambition.”
The invite-only runway show takes place on Feb. 16. By March 5, the collection will be available online and at River Island stores around the world, as well as at Opening Ceremony stores in the U.S. and Japan. Rihanna has been involved with River Island for some time, and the company sponsored her 777 World Tour.
We know Rihanna likes to avoid playing it safe when it comes to her music and her own personal fashion. Will the same be true of her River Island line? If you’re interested in getting some of RiRi’s designs for yourself, you can sign up for email updates about the collection at River Island’s site.
Watch the Rihanna ‘Diamonds’ Video