Organizers of what was designed to be a charitable publicity stunt in South Dakota are feeling the brunt of public opinion as observers call out the "optics" of what went on.
The Build-A-Bear pay your age promotion was so massive last year that many parents waited hours in line with their kids only to be turned away, but this year the set up is different.
Let's take a step back in time to the mid 1960's when Minneapolis was just beginning to become a booming Metropolis . Throw in some groovy clothes and catchy tune and that is all you need.