Target Partners With Duluth Pack
Duluth Pack teamed up with another Minnesota business to launch a collective line of men's products aimed at what some call "lumbersexual" consumers for a Target.com campaign.
According to an article from The Duluth News Tribune Target started offering products from Duluth Pack online back in November, but this campaign is the first promotional push of the Duluth company as part of a collection.
Target Collective is bringing together six different brands that all offer well crafted American-made products and so far Duluth Pack has stood out as a great fit. Jamie Bastian, a spokeswoman for the retailer said "Target is doing more with American-made companies to push with the American heritage movement."
Duluth Pack was founded in 1882 and I love to seeing local businesses doing great things! I also think this campaign will do well for both companies. And for those that don't know what lumbersexual is, it's a person who walks the line between outdoor ruggedness and style (finely trimmed beards and clean stylish outfits or plaid flannels).
Comment below and let me know what you think of this partnership. Also, according to my coworkers, I guess I'm a lumbersexual.