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The Weeknd Teases New Puma Sneaker Collaboration

Pascal Le Segretain, Getty Images
Pascal Le Segretain, Getty Images

The Weeknd is having one amazing year, and the vocalist is now stepping into the world of fashion with his latest branding. The Starboy singer was recruited by Puma to be a global brand ambassador for the major shoe company, and they are both gearing up to release the collab soon.

Abel posted a teaser photo on Instagram of his first sneaker collaboration with Puma, which featured what appears to be the sole of a shoe that reads “XO” over the German brand’s signature logo. The “Feel It Coming” hitmaker made a caption for the photo which simply read, “Coming soon,” driving fans to further question when they” get a real glimpse at what’s to come of the collaboration.

If you recall, the announcement of the shoe company recruiting The Weeknd to join them as a global brand ambassador came in September, which means their work together has been under wraps for over six months. He is following in the footsteps of other big names such as Rihanna, Kylie Jenner and Big Sean, who have all become brand ambassadors of Puma over the years.

We’re not exactly sure what the first shoe release from The Weeknd and Puma will look like, but you can get a taste of the collaboration in the teaser post below.

Coming Soon

A post shared by The Weeknd (@theweeknd) on

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