Disney and Hormel Team Up for New SPAM Cans

Despite being invented and still produced in chilly Minnesota, SPAM has a passionate fanbase in tropical Hawaii, and that love is now getting the Disney treatment.

Hormel, the Austin, Minnesota-based maker of SPAM, has announced an unexpected partnership with Disney, featuring limited-edition cans starring a beloved character.

Disney Teams Up With Minnesota-Made SPAM

Disney’s fan-favorite alien, Stitch, will be featured on three new limited-edition SPAM cans. The designs are inspired by Disney’s upcoming live-action version of Lilo & Stitch, set to hit theaters on May 23rd.

The Hawaiian-themed SPAM cans aim to celebrate the state’s deep-rooted love for the canned meat, with packaging and promotion reflecting the film’s tropical setting and themes of family and tradition.

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Hormel’s new campaign includes 15-second streaming ads blending SPAM, Disney magic, and Hawaiian culture, focusing on themes of joy, creativity, and ohana — the Hawaiian word for family.

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New Packaging Celebrates Hawaii’s SPAM Obsession

“Both the SPAM brand and The Walt Disney Studios have created timeless connections with families across generations, making this collaboration a natural fit,” said Daniel Kubiak, senior brand manager for SPAM.

SPAM became a staple in Hawaii during World War II because of its long shelf life. Today, the state consumes over 7 million cans per year.

That popularity extends to fast food restaurants, McDonald’s in Hawaii even serves SPAM in breakfast sandwiches, something you definitely won’t find at a Minnesota drive-thru.

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