The Minnesota retailer's chairman and CEO Brian Cornell revealed new re-design element plans at the retail and ecommerce event in Las Vegas and the plan sounds awesome. 

According to the press release, the plan is to invest billions of dollars over the next three years to re-imagine hundreds of their already existing stores. Times are changing and so is Target. I'm excited to see the changes that will take place over the next few years starting with a Target in Houston, TX.

Target is going for a new unique shopping experience. The new design features include:

  • Two entrances for guests
  • An elevated, cross-merchandise product presentation
  • A wine & beer shop along with an enhanced grocery section where the second entrance will be located
  • A curved, more circular aisles to engage shoppers with uniquely designed merchandise displays
  • And employees will be equipped with new technology to search inventory, take payment from a mobile point of sale system, and even arrange for delivery

The overall goal is to re-imagine 600 stores by 2019. My wife and I have a love-hate relationship with Target, because we will go in for three items and walk out spending a few hundred dollars. Check out the early designs in the gallery below and let me know what you think of the changes in the comments.


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