Martha Stewart’s Surprising New Role In Wisconsin

One historic and iconic Wisconsin brand is teaming up with the equally iconic lifestyle authority Martha Stewart for a first-of-its-kind partnership.

Martha Stewart Teams Up with Wisconsin Icon

The 83-year-old Stewart isn't as old as the brand that just hired her to be their new "Cast Iron Ambassador." And no, we aren't talking about cookware, but bathtubs.

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Kohler Co., founded in 1873 in Wisconsin and still headquartered there, announced that Stewart will create "a series of engaging content pieces and events throughout 2025 and 2026."

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A Shared Love of Cast Iron

The collaboration is aimed at bringing attention to Kohler's collection of cast iron products, which are once again becoming popular. Stewart has been a longtime user of and advocate for enameled cast iron, according to a press release.

Martha Stewart said, "I have been a proponent of enameled cast iron for decades, all throughout the home, and look forward to sharing my passion for the material with the world."

Kohler has a long history with cast iron. In 1883, the company's founder, John Michael Kohler, transformed an ordinary cast iron horse trough into the company’s first enameled bathtub.

Stewart Coming to Wisconsin in 2025

As part of the partnership, Stewart will visit Wisconsin to headline the Kohler Food & Wine event, scheduled for October 16–19, 2025. This premier event draws national attention, with tickets ranging from $540 to $6,255 per person.