Kwik Trip Unveils New Ice Cream Brand With 12 New Flavors

As the weather is starting to warm up, Wisconsin-based Kwik Trip is leaning into its Midwestern roots and deep connections with local dairy farmers to roll out yet another awesome line of products. In short, they have some new ice cream varieties!

I have a soft spot for some great ice cream, and Kwik Trip does an awesome job of making its own great ice cream products at its La Crosse facilities under its Nature's Touch brand.

A new brand under that Nature's Touch banner just got announced, with not just a couple, but a total of TWELVE flavors!

The new brand is called "Heartland by Nature's Touch", and it is a line of premier ice cream sold by the pint with a bunch of delicious flavors that go way beyond the already expansive Nature's Touch offerings.

READ MORE: Valleyfair Announces New Name, New Attractions For Waterpark For 2026

Kwik Trip says the new Heartland ice cream flavors are "built for indulgence", with "rich, creamy, classic flavors inspired by the Midwest".

What are those flavors? Here's a look at each of the offerings:

Double the Dough: This is a cookie-dough-flavored ice cream with chocolate chip cookie dough chunks and chocolate chips also mixed into the ice cream.

Waffle Whirl: A vanilla ice cream with chocolate-dipped waffle cone pieces mixed into the ice cream, along with a caramel ribbon swirled through the pint.

Salt Kissed: This one starts with a caramel-flavored ice cream with sea salt caramel truffles and a salty caramel ribbon mixed in.

Cherry Dipped: As you'd guess, this is for the cherry fans. It has a cherry ice cream base with burgundy cherry pieces and a fudge ribbon swirled into the ice cream.

Brookie Dough: A chocolate & vanilla-flavored ice cream with chocolate chip cookie dough chinks and brownie pieces mixed in and accented by a fudge ribbon swirled into the pint.

Rocky Road: A premium take on a classic, this one uses a chocolate-flavored ice cream with toasted almond pieces, a marshmallow creme ribbon, and sweet mini marshmallows in the mix.

Strawberry Slice: Calling all cheesecake fans, this one uses a cheesecake-flavored ice cream with cheesecake pieces and a strawberry ribbon swirled into the ice cream.

Brownie Sundae: Two words come to mind here. Simple indulgence. It's a chocolate ice cream with brownie pieces and a fudge ribbon.

Milkouse Vanilla: Speaking of simple indulgences, here's a true classic. This is simply a rich, premium vanilla ice cream. Refreshing and delicious.

Blue Moo'n: This bright blue ice cream is a fruity-flavored treat that not only looks bold but tastes it too.

Get our free mobile app

Dreamsicle: This one uses an orange-flavored ice cream with a creamy vanilla swirl to create a pint of awesomeness that tastes like that orange dreamsicle bar you know and love.

PB & Joy: This one starts with a roasted peanut-flavored ice cream with jelly-filled peanut butter cups and a strawberry ribbon mixed in.

All 12 of these flavors are available at Kwik Trip locations across Minnesota and Wisconsin. While they are called a "premium" ice cream, Kwik Trip says you can indulge without the "premium" price. Pints of these Hearland ice cream flavors are sold for $3.99 per pint.