As expected, Target officially announced their revamped Circle loyalty program adding a new paid membership option.

Starting on April 7th, Target Circle will be rebranded with three different tiers, each with different benefits and one that will cost up to $99 per year, let's break down the changes in the program that will affect 100 million current members.

What Are The Benefits of The New Target Circle?

  • Target Circle - This program will remain free and offer members personified deals, sales, and additional perks throughout the year, the biggest change is that you'll no longer need to search for deals in the app, they will automatically be applied during checkout.
  • Target Circle Card - The Target RedCard will be rebranded the Target Circle Card and still offer holders an extra 5% off purchases and allow for extended return times on those purchases. Target Circle Card holders will also still get free two-day shipping on orders.
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  • Target Circle 360 - This is Target's new paid membership program, for $99 per year, or $49 per year for Target Circle Card holders, members will get free unlimited same-day delivery on orders over $35, free two-day shipping from, access to "preferred shoppers who can personalize their experience", and members will also get access to the Target-owned Shipt Marketplace, which offers same-day delivery from more than 100 retailers nationwide, in Duluth those additional retailers would be Walgreens, Office Depot, Cub Foods, and PetSmart.

Target says that over time new offers, exclusive partnerships, and experiences will be added to the new Target Circle program.

Target joins other retailers like Amazon and Walmart that offer paid membership programs in exchange for benefits like free shipping and exclusive deals.

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