Travis Kelce Buys Into Valleyfair’s Parent Company

Minnesota’s Valleyfair amusement park will celebrate its 50th anniversary next year under new ownership. After decades of operation by Cedar Fair, the park recently merged with Six Flags, and the newly formed company now has a high-profile investor.

Travis Kelce Invests in Minnesota's Valleyfair

Cedar Fair began with the legendary Cedar Point theme park in Ohio, widely considered one of the best roller coaster destinations in the world. It’s also a place Kansas City Chiefs star Travis Kelce remembers visiting as a kid.

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Now, years later, and with plenty of Super Bowl money to spare, Kelce says, he “couldn’t pass up the opportunity to continue the tradition and make Cedar Point and Six Flags even more special for the next generation of families!”

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Kelce’s Growing Business Empire

Kelce, along with a group of investors that includes a former GAP CEO and the chairman of Reddit, just bought a 9% stake in the theme park company. The investor group says they plan to “engage with Six Flags’ board and management to explore opportunities to enhance shareholder value and improve the guest experience.”

This isn’t the future Hall of Famer’s first business venture. Travis and his brother Jason host one of the most popular podcasts in the country, and they’re also part owners of Garage Beer and an arena football team.

What’s Next for Valleyfair?

Just ahead of its 50th anniversary, Valleyfair announced upgrades to its water park, Soak City. Several slides were removed late last season to make room for new attractions. The updated area is rumored to be rebranded as “Superior Shores” in 2026.

Hey Travis, if you’d like to help our guest experience, how about a new roller coaster for Valleyfair? You and your fiancée could come for the grand opening and ride it first.