Popular Twin Ports Business is Considering a Name and Logo Change

A beloved Twin Ports business is wrestling with a major decision, and they want you to weigh in. After years of success in Duluth, they're considering ditching their original name and logo - but they're leaving it up to a public vote.

Founded in 2015, this Duluth staple recently planted roots across the bridge in Superior. While expansion brings exciting opportunities, it's also raised an interesting question: does their Duluth-centric name still make sense for a business that now serves both sides of the bridge?

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Duluth's Best Bread, a family run bakery that sells a list of tasty items like croissants, cinnamon rolls, homemade pop tarts, cookies, and even a giant one pound German pretzel. But their flagship sourdough bread is what keeps the crowds coming into the store.

Back in May of this year, they expanded into Superior with a new bakery-cafe on Tower Avenue, and with the move, customers have been asking them if their name continues to make sense now that they have locations on both sides of the Blatnik Bridge.

Duluth's Best Bread has posted a poll on their website with their original logo, and a new logo that replaces "Duluth's" with "Open Until 8 PM". So I guess they would just be Best Bread moving forward if the vote goes that way.

With three locations in Duluth, 2 of which are open until 8 PM, the Lincoln Park location closes at 7 PM, they say that they hope to become "an evening destination."

I honestly think this is just a smart marketing idea, heck, I'm sharing it with you, so it's working. If you'd like to vote, go here and make your voice heard.