I am unlike probably 99 % of women on the planet in that I hate to shop, I love to buy things but I hate the actual process of shopping, so maybe this theory still applies to me.

The Wall Street Journal had a reporter sit down with  Neuroeconomist Dr. Paul Zak about how people feel after they buy something which initially is good. Well for some this euphoria may not last that is called buyers remorse, but that is usually on a big ticket item that you really can't afford.

So to anyone out there who is battling with your spouse or significant other have them watch this video.